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Why We Ask You to Order Direct

A plain explanation of delivery commissions, fees, and claims · Updated September 5, 2026

Same kitchen. Same food. Same menu price. A very different outcome for the restaurant that cooked it. Here is the plain arithmetic behind the button that says order direct.

The short version

  • Delivery apps take 15 to 30% commission on every order, which can wipe out the whole profit.
  • They mark up our prices and add fees, so you pay more and we keep less.
  • Order direct and you pay our real menu price, plus a free sweet.
  • Once a courier takes the bag, the route, timing and temperature are the platform's, not ours.
  • We dispute false claims with our kitchen tickets. Taste is not a defect, and a declined modification is our policy, not a mistake.

No App FeesFree Sweet On Direct OrdersIndependent KitchenOver 100 Dishes98% of Menu Under $15Majulah Singapura

1. What the delivery applications actually take

Third party delivery platforms such as DoorDash, Uber Eats, and Grubhub charge restaurants a commission on every single order. Published commission tiers commonly run from roughly 15 percent to 30 percent of the order value. That commission sits on top of card processing, promotional fees, advertising placements, and platform adjustments that the restaurant does not control.

Restaurants are not high margin businesses. After food, labour, rent and utilities, an independent kitchen often works on a single digit percentage of the ticket. Take up to 30 percent off the top, add a required promotion or a refund granted without our involvement, and the loss can reach or exceed everything we earned on that order. We bought the ingredients, paid the cook, and finished with less than we started with.

The short version

When you order through an application, you pay more and we keep less. When you order direct, you pay our menu price and the money stays with the people who ground the batter at four in the morning.

2. You are not saving money by using the app

Delivery platforms typically list menu items above the restaurant's own prices, then add service fees, delivery fees, small order fees, and a suggested tip on top. The customer pays a premium, the platform collects it, and the kitchen sees none of the difference. Ordering direct removes that entire layer.

Third party applicationOrder direct
Item priceOften marked upOur real menu price
Service and platform feesAdded at checkoutNone
Commission taken from usRoughly 15 to 30 percentNone
Free sweetNoYes, one per direct order, while stocks last
Who resolves an issueA platform call centreThe people who cooked it

3. Once it leaves our counter, it is not in our hands

We cook it, check it, pack it, and hand it to a courier we do not employ or dispatch. From there the route, timing, temperature and handling belong to the platform. A dosai that spends forty minutes in a car is not the dosai that left our griddle, so delivery claims belong with the platform.

The detail: claims, prices and why our food tastes the way it does

4. Abuse of the claims system, and why we contest it

Delivery platforms make it simple to claim a missing item, a wrong item, or a quality problem, and to be refunded instantly with no review. The great majority of people use it honestly. A small number do not, and the cost of a false claim is charged back to the restaurant, not to the platform, which is why we take the trouble to contest them.

  • False missing item claims. Every order is packed against a printed kitchen ticket and recorded. Where our record shows the item was packed, we dispute the claim.
  • Taste presented as a defect. A dish being unfamiliar, more sour, more pungent, or more spiced than expected is not a spoiled dish. Our cuisine is Singaporean and Tamil, and fermentation, tamarind, asafoetida, curry leaf, and sambal are supposed to taste the way they taste. A different flavour is not a fault, and new to you does not mean inauthentic.
  • Declined modifications reported as errors. We do not make modifications or substitutions on any order, on any platform. A special instruction we did not follow is our stated policy, not a mistake. Our Terms of Service and Kitchen Policy set this out in full.
  • Claims that do not survive arithmetic. One example, and it is not rare. A customer orders a single portion of an item, receives it, then reports through the platform that an item was missing because they say they ordered two. The order record shows one. The kitchen ticket shows one. The bag was packed with one. The platform refunds instantly anyway, and the cost lands on us. We dispute every one of these with the ticket attached.
  • Not enough side dishes. We serve three chutneys and sambar with our dosai and tiffin, which to the best of our knowledge is more than any other restaurant in this city gives as standard. If you would like more, extras are on the menu and we will gladly sell you as many as you like, so please just ask. A larger portion is something to order, though, and a full standard serving is not treated as a shortfall.
  • Refund demands backed by a review threat. A negative review is not a bargaining chip. We do not trade food, money, or policy exceptions for a rating.

We investigate genuine mistakes and we correct them without argument. What we will not do is fund entitlement, manipulation, or the exploitation of a small business, and we contest fraudulent claims and chargebacks with documentation every time.

5. About our prices, since it always comes up

When a claim does not stand on its own, it is often restated as a complaint about value. So let us put the numbers on the table. Roughly 98 percent of our menu is under 15 dollars, and that is for a full meal. Finding that anywhere in this area is close to impossible.

The prices are low on purpose, and we are proud of that. This is how the food is priced back home in Singapore, where a hawker meal is something anyone can afford on any day of the week. We know what our ingredients genuinely cost, we know the community we cook for, and we price at the point that lets us survive while keeping the food within reach. It is not a promotion and it is not a loss leader. It is how we believe this food should be sold. Calling it overpriced is not an argument we accept, and it is not a basis for a refund.

6. Education is the fix, and we are happy to provide it

Almost every dissatisfied claim we receive traces back to an expectation that was never checked before ordering. Our food is Singaporean and Tamil. Fermented batter is meant to be sour. Tamarind is meant to be tangy. Asafoetida and curry leaf are meant to be pungent. Sambal is meant to bring heat. None of that is a defect, and none of it is a mistake in the kitchen.

Ordering chai and being upset it is not coffee

Walk into a tea house, order a masala chai, then send it back because it does not taste like an espresso. The chai is not wrong. The espresso is not wrong. They are simply not each other, and no one was misled about which one was ordered. Judging a Singaporean Tamil dish against the standard of a cuisine it was never trying to be leads to the same place, and it is not something a kitchen can be held responsible for. There is no fault in not knowing a dish yet. That is exactly what we are here to help with.

The remedy is simple and it costs nothing. Ask us before you order. We serve over one hundred dishes and our staff will walk you through any of them, how it is cooked, how hot it is, what it tastes like, and exactly what comes with it. We would much rather spend two minutes helping you pick the right dish than have you order the wrong one. Understanding a dish is what makes it enjoyable, and it is what keeps an honest disappointment from becoming an unfair claim. Read the full policy in our Terms of Service and Kitchen Policy.

7. Talk to us, not to a claim form

We want to hear from you, and we mean it in both directions. If a meal was good, tell us, because that is how we know what to keep. If something was wrong, tell us that too, and tell us in a way we can act on. We also want your ideas. Tell us a dish you want on the menu. Tell us a song from your culture you want playing while you eat. That exchange is the whole point of a hawker table, and it is how this restaurant gets better.

The fastest fix for any problem is telling us in person, at the moment it happens. You can show us the dish, we can explain it face to face, and you leave with either an understanding of what you ordered or, where we genuinely got it wrong, a correction from us on the spot. A claim filed through an application hours later gives up all three of those. Nobody can inspect anything, nobody can explain anything, and the money moves without a single question being asked.

Please answer honestly when our staff check on your table. Saying everything is fine and then filing a claim or posting a reconstructed complaint afterwards removes the only chance we had to help you. Guests are always free to decide we are not for them and eat elsewhere, with our good wishes. What is not anyone's to decide is what we cook or the standard we hold to, because this is our restaurant and it carries Singapore's name.

8. This is bigger than us

None of the above is unique to Dosa Express. Independent restaurants everywhere are absorbing the same commissions and the same abuse of the same systems, and many of them close because of it. Choosing to order direct from any independent kitchen, ours or anyone else's, is the single most effective thing a customer can do to keep that kitchen open.

9. How to order direct

Order at dosa-express-fremont.cloveronline.com, or come and see us at 3625 Thornton Ave, Fremont. Questions, dish ideas, catering or a franchise enquiry? Email sriannapoorna.us@gmail.com. Every direct order comes with a free sweet on us, one per order and while stocks last. Pickup and delivery are both available. We do not take orders by phone.

We are open every day except Tuesday. Most orders are ready in about 10 to 15 minutes.

Thank you to everyone who orders direct, tells a friend, and lets us cook the way we cook. It is the reason this kitchen is still here.
Majulah Singapura · Count on us, Singapore